19/08/1883 – 10/01/1971
Gabrielle “Coco” Chanel, born in 1883 in Saumur, France, and passed away in 1971, is a fashion icon and the founder of the renowned Chanel brand. She is credited with revolutionizing women’s wardrobes in the early 20th century by introducing an aesthetic of understated luxury and comfort that freed women from the constraints of the more traditional and opulent fashions of the time.
Coco Chanel began her career by opening her first hat boutique in 1910, followed by the inauguration of her first clothing store in Paris. Her style is characterized by the elegance of simplicity, including the famous tweed suit, the little black dress, and the innovative use of jersey, a material previously reserved for underwear. These pieces have become timeless classics, emblematic of the brand.
Chanel was also known for her love of accessories, which she used to accentuate or transform her outfits. Her designs included costume jewelry, chain belts, and quilted handbags, which remain distinctive elements of the brand today.
